Generative AI in Advertising Playbook

Principles, Standards, and Checklists for Responsible AI Marketing

Generative AI is transforming how marketers create content - from images and videos to blogs, emails, and social media. But with opportunity comes risk: misuse of AI can damage trust, break compliance rules, or harm your brand’s reputation.

The Generative AI in Advertising Playbook is your complete guide to using AI responsibly in marketing. Designed for marketers, brand leaders, and creative teams, it combines strategic insights with practical standards you can apply immediately.

What's inside

• Core Principles – a 9-point framework to align AI with business goals.
• Do’s & Don’ts Standards – clear rules for images, video, audio, written content, social, and email.
• Practical Checklists – step-by-step checks to ensure your AI content is brand-safe and compliant.

⚖️ Golden Rule:

If AI-generated content could mislead, harm trust, or violate rights, disclose it or don’t use it.

Who it’s for:

• Marketing managers and teams
• Creative directors and brand leaders
• SMBs and enterprises exploring AI adoption
• Agencies and consultants advising on AI marketing

Why you need it

This handbook sets the standards. It helps you embrace the power of AI to scale creativity and efficiency — without compromising trust, ethics, or compliance.

Format: PDF (11 pages)